Australia to ban social media for kids under 16

A huge move, but how will it actually work?
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In this photo illustration, WeChat, Telegram, Facebook, Instagram,TikTok Messenger, Snapchat and X applications logos are displayed on the screen of an iPhone .
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Australia is set to ban social media for kids under 16, in a stated attempt to minimise "harms that are being caused to young people" through the platforms.

Prime Minister Anthony Albanese announced the measures on Thursday, after a decision by his government on Monday.

"Social media is doing harm to our kids and I'm calling time on it," Albanese said in a press conference at Parliament House in Canberra. "I've spoken to thousands of parents, grandparents, aunties and uncles. They, like me, are worried sick about the safety of our kids online."

"We don't argue that the changes that we will be legislating will fix everything immediately," he added. "We have laws such as people can't buy alcohol if they're under 18, and from time to time that can be broken. But those laws set what the parameters are for our society and they assist in ensuring the right outcomes."

Albanese said the law will not allow exemptions for users under 16 who have parental consent, nor will it accept "grandfathering arrangements" for young people already on social media.

The government intends to put "the onus will be on social media platforms" instead of parents and teens. Big tech companies are making slow progress in this space — for example, Instagram recently added Teen Accounts, a more restricted way for teens under 16 to use the app.

Most social media platforms including TikTok, Instagram, and Snapchat don't let users under 13 make accounts, with varying levels of restriction for users under 16 and 18. However, in August, the U.S. Justice Department sued TikTok for allegedly violating the Children's Online Privacy Protection Act (COPPA), for allowing kids to create accounts without parental consent and collecting personal information from children under 13. It's one of several lawsuits across the U.S. against TikTok on the grounds of child safety.

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Studies around teens, mental health, and social media aren't in short supply. In his address, the prime minister specifically called out campaigns run by Australian media organisations around the legislation, in particular the debated "Let Them Be Kids" campaign run by NewsCorp. Social change initiative 36Months, who have campaigned to ban social media for under-16s in Australia, were also present at Parliament House on Wednesday.

So, what's the timeline on Australia's social media ban?

The Australian government will determine the details of the law in a virtual national cabinet meeting on Friday, the legislation will be introduced to Parliament in two weeks time, and will come into force 12 months after passage. Communications Minister Michelle Rowland said "social media companies have been put on notice", and emphasised there is a one-year lead time before the law would be implemented.

The law's new definition of age restriction on social media will be adapted from Australia's current Online Safety Act. Passed in 2021, it's the country's online harms protection law, much like the UK's version. The eSafety Commissioner, Australia's independent regulator for online safety, will "provide oversight and enforcement" by issuing regulatory guidance for social media platforms.

OK, which social media platforms will be covered under Australia's ban?

When asked about specific social media platforms, Rowland clarified, "In terms of the services that will be covered, there will be a definition in the Act. But I think it is commonly understood that those definitions of what constitutes social media include ones such as Instagram, TikTok, Facebook and X. YouTube would likely fall within that definition as well."

How will the social media ban be enforced in Australia?

In a nutshell, it's currently unclear exactly how the social media ban will be regulated, as the prime minister said "there will be no penalties for users." When asked about age restrictions and the practicalities around it (how identification will work etc), Rowland said an "age assurance trial" would happen over the next year, with the government examining the platforms' individual measures and whether they're enough.

"There will need to be measures put in place to ensure that reasonable steps are being taken by the platforms to ensure that that age limit is complied with," she said.

"These platforms know their users better than anyone. These platforms understand their habits, their capabilities, what sort of content should be driven to them and what their behaviours are. So in this year that we will take in terms of implementation, that will be the key focus."

For more on internet safety for kids, Mashable's got you covered.

A black and white image of a person with a long braid and thick framed glasses.
Shannon Connellan

Shannon Connellan is Mashable's UK Editor based in London, formerly Mashable's Australia Editor, but emotionally, she lives in the Creel House. A Tomatometer-approved critic, Shannon writes about everything (but not anything) across entertainment, tech, social good, science, and culture. Especially Australian horror.


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