Morning after pill sales boom on Inauguration Day

This week, the government's site on reproductive rights disappeared.
By  on 
emergency contraceptive pills in packs
Credit: Science & Society Picture Library / Contributor via Getty Images

UPDATE: Jan. 24, 2025, 8:06 a.m. EST This article has been updated following clarity from Wisp. The increase in sales occurred on Inauguration Day.

Women's telehealth company Wisp has seen a 233 percent increase in emergency contraception (EC, also called the "morning after pill") sales on Trump's inauguration day.

The spike occurred on Jan. 20 compared to Jan. 13, and on Inauguration Day itself (1/20), 57 percent of all EC sales were six-packs on Wisp.

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This news comes after reproductiverights.gov shut down following the inauguration, as CBS News and others reported. It is part of a trend that includes government pages on LGBTQ rights and the Office of Gun Violence Protection going dark as well.

The government reproductive rights site included information on ECs, according to an archived screenshot, as well as birth control and abortion pills. The site was launched in 2022 following the overturning of Roe v. Wade, according to The Verge. Since then, conservatives have threatened birth control and abortion pills, fueling fears about access.

Plan B, a brand of emergency contraceptive, hasn't seen an increase in traffic, the maker's comms team told Mashable. Pills aren't available for purchase there, though. If you'd like more information about ECs, visit Planned Parenthood's website.

anna iovine, a white woman with curly chin-length brown hair, smiles at the camera
Anna Iovine
Associate Editor, Features

Anna Iovine is associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on X @annaroseiovine.


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